Introducing Bing Search by Microsoft. A Decision Engine

Microsoft introduced Bing, a new search experience and consumer brand, outlining a new approach to helping customers use search to make better decisions. This “Decision Engine” approach focuses initially on four key user tasks and related areas: making a purchase, planning a trip, researching a health condition or finding a local business.

The new service, located at http://www.Bing.com, will roll out over the coming days and will be deployed worldwide on Wed., June 3, 2009.

reference: http://www.microsoft.com/presspass/presskits/bing/default.mspx